One click tells you exactly why a campaign isn't spending — and offers to fix it.
What it checks
- Campaign active, and its flight dates valid
- Bid competitive for the targeted traffic
- Daily or total budget not already exhausted
- Approved creatives attached, in the sizes the targeting needs
- Targeting not so narrow that little or no inventory matches
- Account balance sufficient to fund delivery
Use it first
Run Health Check before changing settings. It usually names the single blocking issue, which avoids the classic mistake of adjusting three things at once and never learning which one mattered.
For operator support teams
When an advertiser reports a campaign not delivering, ask them to run Health Check and tell you what it said. That one question resolves most of these tickets immediately, and when it doesn't, the answer still narrows the problem.
Related: My campaign isn't delivering (for advertisers) · An advertiser reports no delivery (for operators) · Zero-bid alerts and bid recommendations
Sep 7, 2026