Every targeting layer your advertisers expect is built in.
Geography
- Geo — country, region, city and ZIP
- Geo-radius — target a radius around a point on a map
Device & technology
- Device — desktop, mobile, tablet, CTV, plus specific device models
- OS — iOS, Android, Windows, macOS
- Browser — Chrome, Safari, Firefox, Edge
- Carrier / ISP — mobile carrier and ISP filters
- ASN — target or exclude by autonomous system number
- Connection — WiFi and network generation, 2G through 5G
Content & placement
- IAB categories — content and vertical categories
- Domains & apps — site and app allow/block lists
- SubID / URL / keyword lists — granular source and context targeting
- IP targeting — allow/block lists and IP ranges
Audience
- Audiences — retarget or suppress. See Audiences: retargeting and suppression
- Your own data — CDP streaming and DMP/CSV import. See Connecting a CDP and Importing audiences from a DMP or CSV
Other
- Language — user language preferences
- Dayparting — hour and day-of-week scheduling
- Frequency cap — impressions per user, per period
Check availability before you commit
Traffic volume previews and bid recommendations are shown during campaign creation, with warnings when a selection significantly restricts traffic. See Traffic discovery and bid guidance.
A word for your advertisers
Each layer narrows available inventory. Campaigns combining many narrow layers often fail to deliver — not because anything is broken, but because almost no inventory matches. This is the most common early frustration for a new advertiser, and it's worth saying up front rather than debugging later. See Delivery is much lower than expected.
Related: Platform features overview · How supply works: SSPs, exchanges and QPS