Geo-fencing: targeting a radius around a place

Some advertisers don't care about a whole country. A restaurant chain wants people near its restaurants; an event wants people near the venue. Geo-fencing shows ads only to people inside a radius you draw.

What the plugin does

The Geo-fencing plugin ($1,490 one time, works with the DSP and DMP) lets advertisers:

• Draw a radius around any place on a map.
• Use store and venue lists, so a chain with 40 shops doesn't draw 40 circles by hand.
• Run it on mobile and DOOH screens.
• See visits reported per area, so they know which locations perform.

How to set up a geo-fenced campaign

1. Create the campaign as normal and choose the format.
2. In targeting, add the places, or upload the store list.
3. Set a radius that matches how far people travel: small in a city, larger in rural areas.
4. Use a realistic budget. A small radius has a small audience, and campaigns with very tight targeting may deliver slowly.

Tips

• Combine with schedule targeting, for example lunchtime only for a restaurant.
• Compare areas in the per-area report and move budget to the best ones.
• Location data is personal data in the EU; it relies on the consent signals passed in each bid request.

Related: Targeting options available to your advertisers · Delivery is much lower than expected