White Label DSP: Audiences & Data
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Audience reach counts and health checks
Before an advertiser spends on an audience, two questions matter: how many people can it reach, and is it still healthy? Reach counter The Programmatic DMP shows a reach count for every audience — how many people it can reach — and, since v1.5, an audience size estimate while you set targeting.... -
Audiences: retargeting and suppression
Audiences let advertisers bid differently on people they already know about. Two ways to apply one Include (retargeting) — bid only on people in the audience. Bring back visitors who didn't convert. Exclude (suppression) — never bid on them. The classic use is excluding existing customers so bu... -
Stream site events from your customer data platform into the platform, so visitors join audiences as they browse. Supported CDPs Segment and other customer data platforms, through the Audience Import plugin. Ask support if you use a CDP not listed there. How it works Open the data connection ...
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Contextual targeting: reaching the right readers without cookies
Cookie-based audiences are shrinking as browsers block third-party cookies and visitors decline consent. Contextual targeting works differently: it matches an ad to the topic of the page, not to the person. How it works The Contextual AI Targeting plugin reads each page and classifies its topic... -
Do I need the DMP to use audiences on my DSP?
Short answer: no, not to get started. The DSP itself lets advertisers retarget and suppress audiences. The DMP is a separate platform for operators who want to go further with data. What the DSP gives you Out of the box, your advertisers can build retargeting and suppression audiences and use t... -
Engager and converter audiences, and lookback windows
Not every useful audience starts with a file. Two of the strongest come from your own campaigns. The four audience sources The Programmatic DMP builds audiences from: Website visitors — people who came to your site, collected with one tag. Customer lists — files you upload. Converters — people... -
Exclusion audiences: stop paying for people you already have
An exclusion audience is a list of people your campaign should not reach. It is one of the simplest ways to save budget. Why exclude Acquisition campaigns often spend part of their budget on people who are already customers — they click, they may even "convert" again, but you'd have had them an... -
Geo-fencing: targeting a radius around a place
Some advertisers don't care about a whole country. A restaurant chain wants people near its restaurants; an event wants people near the venue. Geo-fencing shows ads only to people inside a radius you draw. What the plugin does The Geo-fencing plugin ($1,490 one time, works with the DSP and DMP)... -
Importing audiences from a DMP or CSV
Bring lists you already own into the platform. Supported sources Customer lists — upload a CSV file (for example hashed emails or device IDs). Customer data platforms — Segment and other CDPs, through the Audience Import plugin. The AdTech Europe DMP — build audiences from visitors, customer li... -
A lookalike audience finds new people who resemble your best customers. It is a marketplace plugin: Lookalike Audiences, a one-time $1,990. How it works Built from converters or customer lists — your seed. Size you choose — smaller is closer to the seed, larger reaches more people. Refreshed da...
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A customer list is a file of your existing customers that you turn into an audience — to reach them again, or to leave them out. Where this comes from Customer lists are part of the audience tools in the AdTech Europe suite: the Programmatic DMP (also available as a White Label DMP) and the Omn...
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Using GA4 and CRM data as audiences
Your advertisers already hold audience data in their analytics and CRM. These plugins bring it into the platform. Google Analytics 4 — Analytics Connector ($990) GA4 goals as conversions, so analytics and ad results line up. GA4 audiences for targeting. Daily sync; reported next to every channe... -
Using one audience on programmatic, search and social
An audience built once on the platform can be used across channels instead of being rebuilt on every network. This keeps targeting consistent and saves your advertisers hours of setup. Where audiences work According to the release notes, audiences are used in programmatic, search and social cam... -
Value bidding: bid by audience
Value bidding raises or lowers bids by audience, based on who actually converts. It is the Value Bidding plugin, a one-time $1,990. The idea Two people see the same placement. One belongs to an audience that converts often; the other doesn't. Value bidding bids more for the first and less for t... -
Weather targeting: changing bids with the local weather
Demand for many products follows the weather: umbrellas and taxis when it rains, ice cream and sunscreen when it is hot, heating repairs when it freezes. Weather targeting lets advertisers bid more when the weather favours them and less, or not at all, when it doesn't. What the plugin does The ... -
Website visitor audiences: building a retargeting list from one tag
The simplest audience to build is the people who already visited the advertiser's website. It needs one tag on the site and no customer data upload. How it works The tag records visits to the site. Visitors are grouped into an audience the advertiser can target or exclude in any campaign. This ...