White Label DSP: Audiences & Data

• Audiences: retargeting and suppression

  Audiences let advertisers bid differently on people they already know about. Two ways to apply one Include (retargeting) — bid only on people in the audience. Bring back visitors who didn't convert. Exclude (suppression) — never bid on them. The classic use is excluding existing customers so bu...

• Connecting a CDP

  Stream site events straight into the platform so visitors join audiences as they browse. Supported with one webhook RudderStack · Segment · Jitsu · Snowplow How it works Open the data connection settings and create a CDP connection. Point your CDP at the webhook URL provided. Site events begi...

• Importing audiences from a DMP or CSV

  Bring lists you already own into the platform. Supported sources Device-ID and hashed-email lists from LiveRamp, Lotame, Adobe — or any CSV. One-off or scheduled Imports can run once, or be pulled on a schedule so the audience stays current as your source list changes. Scheduled pulls are the...