Value bidding: bid by audience

Value bidding raises or lowers bids by audience, based on who actually converts. It is the Value Bidding plugin, a one-time $1,990.

The idea

Two people see the same placement. One belongs to an audience that converts often; the other doesn't. Value bidding bids more for the first and less for the second, so the campaign spends where results come from.

What you get

• Bid adjustments per audience — up or down.
• Value-based bids — tied to what each audience is worth.
• A report per audience, so you can see whether the adjustments paid off.
• Consent respected — audience data is used only where consent allows it.

Setting it up

1. Make sure conversion tracking works — value bidding learns from conversions.
2. Build the audiences you want to adjust (converters, engagers, customer lists).
3. Set an adjustment for each and launch.
4. After enough traffic, read the per-audience report and tighten or relax the adjustments.

Related plugins

• Source Bid Optimizer — separate bids per traffic source and country, with bid-too-low warnings and a Shadow mode to test first ($1,990).
• Lookalike Audiences — find more people like your converters.

Related: Conversions aren't being recorded · AI Optimization