Demand for many products follows the weather: umbrellas and taxis when it rains, ice cream and sunscreen when it is hot, heating repairs when it freezes. Weather targeting lets advertisers bid more when the weather favours them and less, or not at all, when it doesn't.
What the plugin does
The Weather Targeting plugin ($990 one time, works with the DSP and DMP) uses city-level forecasts and supports four conditions: rain, heat, cold and snow. For each condition an advertiser can:
- Raise the bid,
- Lower the bid, or
- Pause bidding.
It works on every format.
Setting up a weather rule
- Open the campaign and go to the weather settings.
- Pick a condition, for example rain.
- Choose the action: raise the bid by a percentage, lower it, or pause.
- Save and let the campaign run across several weather changes before judging it.
Good uses
- Retail and delivery businesses whose sales jump with bad weather.
- Travel advertisers selling sunny destinations when it is cold at home.
- Seasonal services such as heating, cooling or roadside help.
Keep a base bid that works in normal weather; weather rules adjust around it rather than replacing it.
Related: Value bidding: bid by audience · Optimization goals: CTR, CPA and CPV
Nov 13, 2026