Opt a campaign in and the engine works on it hourly: blocking non-converting sources, pruning weak geos and nudging bids toward the goal — with every action logged.
What it needs
Conversion data. AI Optimization steers toward outcomes, so it needs the tracker wired up and conversions coming back. Without that it has nothing to optimize against — see Setting up conversion tracking.
Where its actions appear
In the Automated Rules log, alongside your own rules. Nothing it does is hidden.
How it differs from your own rules
- Rules do exactly what you specified, at thresholds you chose.
- AI Optimization determines the thresholds itself from conversion data and revisits them hourly.
Many operators run both — rules as hard safety limits, AI Optimization for tuning inside them.
Setting expectations with advertisers
It starts acting once conversions arrive, not the moment it's switched on. An advertiser who enables it on a fresh campaign and expects instant change will be disappointed; tell them to give it real data first.