AdTech Europe

Using GA4 and CRM data as audiences

Your advertisers already hold audience data in their analytics and CRM. These plugins bring it into the platform.

Google Analytics 4 — Analytics Connector ($990)

  • GA4 goals as conversions, so analytics and ad results line up.
  • GA4 audiences for targeting.
  • Daily sync; reported next to every channel.

See Analytics Connector.

CRM — CRM Sync ($1,490), HubSpot ($1,490), Salesforce ($2,990)

  • Contact lists become audiences for your campaigns.
  • Deals count as conversions — with Salesforce, Closed Won deals are sent with their amount.
  • Daily sync.

See CRM Sync.

CDPs and files — Audience Import ($1,490)

Segment and other customer data platforms, or a CSV upload; matched and refreshed daily and ready on every channel. See Audience Import.

Which to pick

The data lives in… Plugin
GA4 Analytics Connector
HubSpot / Salesforce / Pipedrive CRM Sync or the dedicated plugin
Segment or another CDP Audience Import
A spreadsheet Audience Import (CSV)

Before you sync

Check the advertiser has the right to use that data for advertising, and that their privacy notice covers it. This is not legal advice.

Related: Connecting a CDP · GDPR: who is the controller?

Nov 13, 2026

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