Cookie-based audiences are shrinking as browsers block third-party cookies and visitors decline consent. Contextual targeting works differently: it matches an ad to the topic of the page, not to the person.
How it works
The Contextual AI Targeting plugin reads each page and classifies its topic. Advertisers then target topics and categories, for example running, home cooking or personal finance, instead of user profiles.
- No cookies or personal data needed.
- Brand-safe by design, because the page content is known before the ad shows.
- Works on every format.
When to use it
- EU campaigns where much of the traffic has no consent for personalised ads.
- New advertisers with no customer list or website audience yet.
- Brands that care more about context than about individual targeting.
Setting it up
- Add the plugin to your platform ($1,990 one time; works with the DSP and DMP).
- In the campaign form, choose the topics that fit the product.
- Combine with country and device targeting as usual.
- Watch placement reports for a few days and drop topics that don't perform.
Contextual targeting can sit next to audience targeting in the same account: many advertisers run both and compare.
Related: Targeting options available to your advertisers · Lookalike audiences
Nov 13, 2026