White Label DSP: Platform & Features

  • Account security

    Signed-in devices You can see every signed-in device on an account and sign others out, which is the first thing to do if credentials may have been exposed. New-device sign-in alerts Email alerts are sent on sign-in from a new device. An alert nobody recognises should be treated as a compromis...

  • Ad formats and creative specs

    Six formats, all connected to curated global supply and served under your brand. Pop-under — CPM Full-tab placements opening behind the active window. Full window; frequency capping; geo and device targeting. Creative is a URL redirect. Desktop and mobile web. Best for: performance, sweepstakes,...

  • Language support

    The platform supports more than 20 languages, with a platform-wide language selector. What's translated Translations extend across campaign, reporting, billing and account pages, with consistent interface behaviour across translated views. Manual translation corrections are supported — so if a...

  • Platform features overview

    The White Label DSP is built to IAB International and IAB Europe standards, and ships with everything a media buyer expects. Core capabilities Real-time bidding (RTB) — bid dynamically across 1,000+ SSP integrations. Campaign management — every aspect of a campaign from one console. Omnichannel...

  • Targeting options available to your advertisers

    Every targeting layer your advertisers expect is built in. Geography Geo — country, region, city and ZIP Geo-radius — target a radius around a point on a map Device & technology Device — desktop, mobile, tablet, CTV, plus specific device models OS — iOS, Android, Windows, macOS Browser — C...

  • The admin and advertiser panels

    The platform ships with purpose-built consoles for each role. Advertiser Panel — what your clients use Campaign Builder — launch pop, push, native and video campaigns. Budget & Bidding Control — daily limits, bid ranges and pacing. Audience Targeting — geo, device, OS, browser, language and...

  • Traffic discovery and bid guidance

    Before a campaign launches, the platform shows what's actually available. Traffic volume previews during campaign creation, based on the targeting selected. Bid recommendations derived from that targeting, so an opening bid is informed rather than guessed. Availability insights by GEO and traf...