White Label DSP: Platform & Features
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Two-factor login Every user can protect their login with a second step from an authenticator app, with recovery codes. Operators can require it on every account with the free Two-Factor Login plugin, which protects balances and campaigns from stolen passwords. Signed-in devices You can see eve...
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The Programmatic DSP buys ten ad formats from one campaign form, all served under your brand. | Format | What it is | |---|---| | Display | Banner, interstitial and responsive ads | | Video | In-stream (pre-roll, mid-roll, post-roll) and out-stream | | Native | Ads that sit inside publisher cont...
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Some operators and advertisers want their numbers outside the dashboard — in their own code, warehouse or spreadsheets. Here are the options. API Access — $990 A documented REST API for reports, campaigns, budgets and creatives, with keys you manage per account, full documentation and rate limi...
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Audit logs: seeing who changed what
When a campaign was paused, a bid changed or a user given new rights, you need to know who did it and when. The admin panel keeps audit logs for exactly that. What the admin panel offers The platform page lists audit logs among the admin panel tools, next to user roles and permissions, campaign... -
Custom features: what can be built for my platform?
Branding covers how the platform looks. Sometimes you need it to do something new: a report your largest client asks for, a link to your own billing system, or a whole new module. That is what Custom Development is for. What can be built From the White Label DSP page: New reports: the numbers ... -
The platform interface is available in several languages, with a platform-wide language selector. What's translated Translations extend across campaign, reporting, billing and account pages, with consistent interface behaviour across translated views. Manual translation corrections are support...
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Managing several white-label clients from one account
Some operators resell the platform onward: an agency network, regional partners, or big clients who want their own branded console. The platform supports this. Multi-client management Release v7.7 (January 2026) added multi-client white label management under a master account, with per-client b... -
Omnichannel buying: programmatic, search and social in one form
With the Omnichannel Buying add-on, your advertisers run programmatic, search and social campaigns from one campaign form, one balance and one report. The channels Programmatic — pop, push, native, display and video Search — ads on search results Social — feeds, stories and short video Video — ... -
The White Label DSP is the AdTech Europe Programmatic DSP run under your own brand, domain, emails and payment gateways. It is designed to meet IAB International and IAB Europe standards and ships with everything a media buying business needs. Core features Automatic and self-serve — advertiser...
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Reselling the DSP under your clients' brands
Some operators don't only sell to advertisers: they sell the platform itself to agencies and networks that want their own branded DSP. The White Label Reseller plugin makes this possible. What it does Each of your reseller clients gets: their own logo and domain, their own payment gateways, so... -
Single Sign-On: Google and Microsoft login for your team
Passwords are the weakest point of most accounts. With the Single Sign-On plugin, your team and clients sign in with their Google or Microsoft accounts instead. What it gives you Google and Microsoft login on your platform's sign-in page. Team roles are kept: signing in with SSO doesn't change ... -
Targeting options available to your advertisers
Every targeting layer your advertisers expect is built in. Geography Geo — country, region, city and ZIP Geo-radius — target a radius around a point on a map Device & technology Device — desktop, mobile, tablet, CTV, plus specific device models OS — iOS, Android, Windows, macOS Browser — C... -
Team Alerts: campaign and budget alerts in Slack or Telegram
Email alerts get buried. If your team already lives in Slack or Telegram, the Team Alerts plugin sends platform alerts to the channel they already watch. What you get Alerts in Slack and Telegram. Budget, status and traffic alerts. Per-campaign settings, so a big client's campaigns can alert on... -
The admin and advertiser panels
The Programmatic DSP ships with three control panels: one for you, one for your advertisers and one for your publishers. All of them carry your brand and domain. Admin panel — you run the business User roles and permissions Campaign oversight Inventory approval Fraud tools Revenue tracking Bill... -
The publisher panel: zones, ad codes and payouts
Besides the admin panel you run the business from and the advertiser panel, the platform has a third panel: the publisher panel, for site and app owners who sell their inventory to you directly. What publishers can do From the platform page, the publisher panel includes: Zone management: each ... -
Traffic discovery and bid guidance
Before a campaign launches, the platform shows what's actually available. Traffic volume previews during campaign creation, based on the targeting selected. Bid recommendations derived from that targeting, so an opening bid is informed rather than guessed. Availability insights by GEO and traf... -
Webhooks: sending platform events to your own system
If you run your own CRM, billing or data warehouse, you'll want platform events there as they happen, not in a report the next morning. The Webhooks plugin sends them to any URL in real time. What can be sent Conversions Clicks Budget alerts Campaign changes How it works You give the platform ...