Besides the admin panel you run the business from and the advertiser panel, the platform has a third panel: the publisher panel, for site and app owners who sell their inventory to you directly.
What publishers can do
From the platform page, the publisher panel includes:
- Zone management: each ad space on a site or app is a zone.
- Ad code generation: copy-ready code to paste into the page.
- Revenue analytics: earnings per zone.
- Demand-source controls: which demand may buy their zones.
- Traffic filtering.
- Payouts: what they have earned and when they are paid.
- GDPR, COPPA and CCPA settings.
- Header bidding support.
Why it matters to an operator
Direct publishers give you supply that no other platform has, often at a better price than open exchanges. With the publisher panel you can onboard them under your own brand instead of sending them elsewhere.
Getting a publisher live
- Approve the publisher in the admin panel (inventory approval).
- The publisher creates zones and copies the ad code to their site.
- Check the first traffic in your quality reports before buying at scale.
- Agree payout terms and pay only for valid traffic.
Direct publishers must follow the same Publisher Policy as any other supply.
Related: The admin and advertiser panels · Bringing your own supply partners
Nov 13, 2026