The Programmatic DSP ships with three control panels: one for you, one for your advertisers and one for your publishers. All of them carry your brand and domain.
Admin panel — you run the business
- User roles and permissions
- Campaign oversight
- Inventory approval
- Fraud tools
- Revenue tracking
- Billing
- Audit logs
- API keys
Branding (logo, colours, domain, emails, payment gateways, legal pages, login pages, tracking scripts) is set in Settings, self-serve. See Branding your platform: domain, logo and emails.
Advertiser panel — your clients run their campaigns
- Campaign builder for every format, from one form
- Targeting by geo, device, OS and browser. See Targeting options available to your advertisers.
- Creative management
- Analytics, updated live
- Conversion tracking
- Retargeting
Publisher panel — your publishers run their inventory
- Zone management and ad code generation
- Revenue analytics and payouts
- Demand-source controls and traffic filtering
- GDPR, COPPA and CCPA settings
- Header bidding support
Team access
Add team members with their own login and role, two-factor login and login alerts. See Account security.
See it first
Every product has a working demo. Book a demo and we show you the panels branded as they would be for you.
Related: Platform features overview · Onboarding your first advertisers