Every publisher on your Programmatic SSP gets its own branded, self-serve account. You manage demand and quality; publishers manage their own inventory.
How publishers join
Publishers register in your portal and add their sites and apps. Because the portal runs under your brand and domain (for example ssp.yourbrand.com), they only ever see your name.
What publishers can do in the portal
- Sites and zones: add sites, then create a zone for each ad space and choose its format (pop, push, native, display or video).
- Ad tag generation: tags for every zone and format are generated in a few clicks. The tag is ready to copy and paste into the page.
- Revenue reports: earnings for their own sites and zones.
- Payout history: what they earned and what has been paid.
- Notifications: alerts about their account and payouts.
From a new zone to a payout
- The publisher adds a site and picks the format for the zone.
- The tag is generated and pasted into the page.
- Traffic flows to your buyers, with passback when nobody bids.
- Earnings and payouts appear in the same portal.
What you control as the operator
Who buys, at what floor and margin, the quality score of each source, and the payout terms. See Floors, margins and passback and How publishers get paid.
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Nov 13, 2026