AdTech Europe

Custom features: what can be built for my platform?

Branding covers how the platform looks. Sometimes you need it to do something new: a report your largest client asks for, a link to your own billing system, or a whole new module. That is what Custom Development is for.

What can be built

From the White Label DSP page:

  • New reports: the numbers your clients ask for, in the dashboard and in PDF.
  • Integrations: your CRM, billing, tracker or any outside system.
  • Workflows: rules, approvals and alerts that run on their own.
  • New modules: a whole new part of the platform, built for your business.

Smaller jobs

If you only need one tool connected, the Custom Integration plugin starts from $499: our developers connect it, scoped and priced up front, and test it before handover.

How a custom job works

  1. Describe what you need, and why: who will use it and what decision it helps them make.
  2. We scope it: what will be built, timeline and cost in writing before work starts.
  3. We build and test it.
  4. It goes live on your platform.

Before asking for a custom build

Check the plugin marketplace first; 100+ plugins already cover many requests and cost less than custom work. Also note that setup, onboarding and custom development fees are not refundable once work has started.

Related: Requesting an app that isn't listed · The plugin marketplace

Nov 13, 2026

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