Webhooks: sending platform events to your own system

If you run your own CRM, billing or data warehouse, you'll want platform events there as they happen, not in a report the next morning. The Webhooks plugin sends them to any URL in real time.

What can be sent

• Conversions
• Clicks
• Budget alerts
• Campaign changes

How it works

1. You give the platform a URL on your system.
2. When an event happens, the platform sends it to that URL straight away.
3. Each request is signed, so your system can check it really came from the platform.
4. If your system doesn't answer, the platform retries.

Setting it up

1. Add the plugin ($1,990 one time; works with the DSP, SSP and ADX).
2. Build an endpoint on your side that accepts the requests and checks the signature.
3. Choose which events to send.
4. Trigger a test event and confirm your system received it.

Webhooks or the API?

• Webhooks push events to you the moment they happen.
• API Access lets your code ask for stats and manage campaigns when it wants.

Many operators use both: webhooks for real-time events and the API for scheduled reports. For no-code tools, Automation Connect links Zapier and Make.

Related: API access and data exports · CRM, email and automation plugins