If an advertiser's landing page goes down mid-campaign, every click bought after that moment is wasted. The landing-page guard stops that.
What it does
The platform monitors the campaign's landing page. If the page becomes unavailable, it automatically either:
- fails clicks over to a backup URL, if one is configured, or
- pauses the campaign.
Configure the backup URL
Set a backup destination when building the campaign. Without one, the guard's only option is to pause — which protects the budget but stops delivery entirely.
Why it matters commercially
This is one of the easiest features to sell to a sceptical advertiser. Everyone running performance media has lost a day's budget to a landing page that fell over on a weekend. Being able to say your platform catches that is worth more than most feature-list bullets.
Related: Automated Rules · My campaign isn't delivering (for advertisers)