Since release v8.4, every campaign shows one status, with alerts, and a plain answer to "why is there no traffic?". This article explains how to read it.
One status per campaign
Each campaign has a single, clear status — the same on every channel when the advertiser buys across channels (see Omnichannel Buying). Examples from the platform screens: Running, Learning, Paused, Low balance.
The reason is on the status
When a campaign gets no traffic, the reason is shown on the status — for example a bid that is too low or targeting that is too narrow (from the Support Center FAQ).
What to do for each reason
| Reason | Fix |
|---|---|
| Bid too low | Raise the bid toward the recommendation |
| Targeting too narrow | Add countries, devices or widen the audience |
| Low or no balance | Add funds |
| Creative not approved | Check the creative status and edit it |
| Paused | Resume, or check which rule paused it |
Alerts
Status changes can trigger alerts, so you hear about a stopped campaign before the client does. Add Team Alerts for Slack or Telegram.
Learning
A Learning status means the campaign is still gathering data for optimization. Avoid big changes during that phase.
Related: My campaign isn't delivering (for advertisers) · Zero-bid alerts and bid recommendations