The formats cover every screen an audience uses, from a phone browser to a billboard. Here is where each one runs.
Where ads run
- Desktop: sites and browsers.
- Mobile web: phones and tablets.
- In-app: inside mobile apps.
- Connected TV: streaming on the big screen.
- Out of home: screens in public places.
Format by screen
| Format | Main screens |
|---|---|
| Display | Sites and apps (banner, interstitial, responsive) |
| Video | Publisher sites and apps, in-stream and out-stream |
| Native | In-feed and recommendation widgets on sites |
| Push | Mobile and desktop |
| Pop-Under | Desktop and mobile browsers |
| DOOH | Billboards, transit, airport and in-store screens |
| In-App | Mobile apps (banners, interstitials, native, rewarded video) |
| Audio | Digital radio, podcasts, music streaming |
| HTML5 | Adapts across devices and formats |
| TV | Connected TV, streaming and addressable TV |
Can I target several screens at once?
Yes. All formats run from one campaign form and are optimized for desktop, mobile and in-app, so one campaign can reach several environments.
Full details: Advertising formats. Related: What is DOOH (Digital Out-of-Home) advertising? and Can I target multiple platforms simultaneously?.
Nov 13, 2026