Every advertiser, agency and white-label partner that runs campaigns through AdTech Europe technology follows the Advertising Policy. Here is the short version.
Never allowed
- Illegal products or services, or anything that breaks local law where the ad runs.
- Malware, phishing, forced downloads, auto-redirects and deceptive system warnings.
- Counterfeit goods and copyright or trademark infringement.
- Hate speech, violence, harassment or discrimination.
- Sexual content involving minors in any form.
- Fake news, impersonation and fake endorsements.
- Get-rich-quick schemes, unrealistic income claims and pyramid schemes.
- Weapons, explosives and illegal drugs.
Allowed only with prior approval
Gambling and betting · adult content (adult-only inventory and legal geos) · alcohol, tobacco or vaping · dating · financial products, trading and crypto · health, supplements and pharmacy · political and issue-based ads. These need correct targeting and any required licences.
Creative standards
The ad matches the landing page; no fake buttons or notifications; landing pages load, work on the device and do not trap the back button; prices and offers are clear and true.
Targeting and data
Do not target minors with restricted content, and do not use sensitive data to target ads unless the law allows it and users have consented.
Enforcement
Breaches can lead to rejected ads, paused campaigns, account suspension and loss of remaining credit where the breach is serious or repeated. Report an ad to support@adtech.eu.
Related: How are creatives reviewed? · Is adult traffic available?