What benefits do advertisers gain from this inventory?

  • High-quality traffic from trusted publishers, curated rather than aggregated.
  • Cross-platform versatility across devices and channels from one campaign.
  • Real-time analytics with drill-down for strategic decisions.
  • Advanced fraud protection included at no extra cost, ensuring genuine user interactions — see Is fraud detection and prevention included?.
  • Full transparency into campaign performance.
  • Scale — 1,000+ supply partners means inventory in the geos and formats you need.

The commercial effect of clean traffic

Removing invalid traffic isn't only a fraud question. Advertisers typically see higher CTR, lower CPA, cleaner conversion data and improved ROAS — not because the media changed, but because the measurement stopped being polluted by traffic that was never going to convert.

Clean data also makes optimization work. Algorithms trained on fraudulent signal optimize toward fraud.

Pricing

Tiered fees against monthly ad spend, from 20% down to 10% as volume grows — see How do I get started, and what does the inventory cost?.

Related: Who are the supply partners and how is this different from standard access?

Sep 7, 2026

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