Low-quality sources are found and removed continuously, so you do not have to police the supply yourself.
Before the bid
- Pre-bid filters check every request. Traffic that fails them is not bought, so you do not pay for it.
- IP intelligence and fraud detection partners check traffic before every bid.
After the click
- Each click is checked for signs of fraud.
- Raw logs are scanned by AI for anomalies.
Scoring and blocking
- Sources are scored, and the worst are blocked automatically.
- Blocklists keep a history, and each campaign shows a quality receipt of what was checked.
- Advertiser landing pages are scanned for malware every day.
Your own controls
- Build whitelists of sites and apps you trust and apply them to any campaign.
- Block placements that do not perform for your goal, even if they are clean.
Want someone to do it for you?
With Managed Campaigns (from $990 a month), the team adjusts bids, placements and budgets daily and blocks bad sources as they appear.
See Advertising inventory and Traffic Quality. Related: Is fraud detection and prevention included? and How are creatives reviewed, and what is AI log scanning?.
Nov 13, 2026