AdTech Europe

How are creatives reviewed, and what is AI log scanning?

Two safeguards come with every Advertising Inventory plan, at every fee level: 24/7 creative reviews and AI log scanning.

24/7 creative reviews

New creatives are reviewed around the clock, so a campaign is not stuck waiting for office hours. Reviews check creatives and landing pages against the Advertising Policy:

  • The ad must match the landing page.
  • No misleading buttons, fake close icons or fake notifications.
  • Landing pages must load, work on the targeted device and not trap the back button.
  • Prices and offers must be clear and true.

Reviews continue during delivery; ads that break the rules can be rejected, paused or removed.

AI log scanning

Raw logs are scanned by AI for anomalies. This sits alongside real-time fraud protection, which checks genuine user interactions as they happen. Together they catch patterns that a single pre-bid filter might miss.

Why this matters to advertisers

  • Faster approvals, any time of day.
  • Less budget spent on invalid traffic.
  • A cleaner environment, which also protects the campaigns next to yours.

Speed up your approval

Send creatives that already follow the policy, with a working landing page on every targeted device.

Related: Is fraud detection and prevention included? · What creatives do I need for each format?

Nov 13, 2026

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