The technology page describes AI in one line: machine learning powers bidding, fraud detection and reporting, and AI assistants help teams run campaigns faster. Here is where that shows up in practice.
Built into the platforms
- Campaign optimization: campaigns tune themselves for CTR, CPA or CPV.
- Fraud detection: models score traffic, and raw logs are scanned by AI for anomalies on the inventory service.
- Supply Intelligence: AI opens and reads pages and apps, classifies content and gives each placement a verdict.
- AI campaign wizard: since v8.0 (July 2026) it builds a campaign from a website address.
AI Agent Connector
Connect an assistant that supports the open MCP standard to your ad account. It reads reports, explains what is happening and makes changes you ask for, with limits: increases are capped at 2x per change, it has no access to funds, and every change can be undone for 7 days. $100 a month or $5,000 as a license. See AI Agent Connector.
AI plugins
Optional plugins include AI Campaign Builder ($1,990), AI Search Lists ($1,490), AI Creative Studio ($1,490), AI Support Assistant ($1,990), AI Defender ($199/month) and AI Fraud Intelligence ($2,490).
A realistic note
AI suggestions are reviewed by you before going live in tools like AI Campaign Builder, and every automatic change is logged.
Related: AI & Automation plugins · AI Agent Connector add-on