The Click Quality Score gives every placement one simple quality score, built from click-behaviour signals and refreshed daily. It was added in release v7.9.
What you see
- One score for every placement — e.g. Good, Low, Blocked.
- History — how the score changed over time.
- Shown in reports next to spend and results.
- Usable as a condition in automation rules.
As a plugin: Click Quality Score ($990).
How a low score is handled
From Ad Fraud Protection, a typical case:
- A suspicious click pattern is found on a placement.
- It scored low across all its campaigns (per-placement roll-up).
- It is placed on review.
- It is blocked automatically if it repeats.
How operators use it
- Compare sources — two placements with the same CTR can have very different click quality.
- Explain results to clients — a low score explains why clicks didn't convert.
- Automate — e.g. a rule that pauses a placement when its score drops to Low.
Don't over-react to one day
A score can dip on a single bad day. Look at the trend before blocking a placement that has converted well.
Related: Automated Rules · Traffic quality reporting
Nov 13, 2026