Symptom: the campaign delivers clicks, but conversions stay at zero or close to it.
Checks
- Is tracking working? Open the conversion health check. Look for missing-tag warnings, then send a test conversion and check it is matched to its click.
- Does the click ID survive? Click your own ad and follow every redirect to the landing page. The click ID must still be in the address.
- Is the goal right? If you count purchases but most people only sign up, the count will be low.
- Does the landing page work? Open it on a phone, on a slow connection. A slow or broken page loses visitors before they act.
- Do the ad and the page match? If the ad promises something the page doesn't show, people leave.
- Look per placement. Zero conversions across all placements suggests tracking; a few bad placements suggest traffic quality.
Fixes
- Tracking broken: reconnect it with the store plugin, one-line tag or postback, and test again. See the Tracking & Attribution page.
- Click ID lost: fix the redirect so it keeps the parameters.
- Slow page: compress images and remove heavy scripts.
- Bad placements: block them, or check their click quality score.
- Wrong goal: count an earlier step first, such as add-to-cart, then optimize toward purchases once there is volume.
When to ask for help
If tracking tests pass and the page works, contact support with the campaign ID and a sample click.
Related: Conversions aren't being recorded · Click Quality Score
Nov 13, 2026