Advertisers can only optimize what they can measure. The marketplace has several tracking plugins; this guide matches each to a situation.
The core: One-Click Tracking — $990
Sets up conversion tracking in one click. Click IDs are added automatically, each order is counted once, and a health check tells you when something stops reporting. Most of the plugins below work together with it. See One-Click Tracking.
Pick by the advertiser's site
| Advertiser runs… | Plugin | Price |
|---|---|---|
| WordPress / WooCommerce | WordPress Plugin | $490 |
| Shopify | Shopify App | $490 |
| Wix, Magento or BigCommerce | Store Connect | $490 |
| Google Tag Manager | Tag Manager Template | $290 |
| An affiliate tracker (Voluum, RedTrack, Binom, Keitaro) | Tracker Connect | $290 |
| A mobile app (AppsFlyer, Adjust) | Mobile Measurement | $490 |
Sending results back to ad channels
Conversion Upload ($990) sends tracked conversions back to Google and Meta every hour, each counted once, so their bidding learns from real sales.
Rule of thumb
Start with One-Click Tracking plus the one plugin that matches the store platform. Add Tracker Connect only if the advertiser already lives in an affiliate tracker.
Related: Setting up conversion tracking · Third-party tracker integrations