This is the most common source of confusion, so it's worth being precise.
What a plugin price covers
- The plugin itself, activated on your platform
- Setup on our side where the plugin needs it (for example a postback set up for you, or a custom domain with SSL)
- Updates to the plugin, where the plugin page says so
What it does not cover
- Third-party subscriptions. Any plan, seat, transaction or usage charge from the third-party vendor (a tracker, CRM, analytics tool or payment provider) stays on your account with that vendor and is billed by them.
- Custom development beyond what the plugin page describes. That is quoted separately — see Requesting an app that isn't listed.
In one sentence: a plugin price pays for the plugin and its connection to your platform, not for the third-party tool.
How you pay
Plugins are paid through the cart, the same way as your platform: card or wallet via Stripe, in USD, EUR, GBP, CHF, AED, JPY or CNY, with an invoice for every payment. See Payment methods and currencies.
Plugins vs add-ons
Plugins are smaller tools with their own prices. The larger add-ons (Omnichannel Buying, Curated Marketplace, Publisher Ad Server, Traffic Quality, Supply Intelligence, Tracking & Attribution, AI Agent Connector) are sold monthly, as a license or with source code — see Add-ons overview.
Before you buy, check whether you already hold a subscription with the vendor. The plugin connects a tool you have; it doesn't buy you the tool.
Related: The plugin marketplace