This is the most common source of confusion, so it's worth being precise.
What the one-time price covers
- Standard installation
- Account connection
- Tracking parameters
- Conversion postbacks
- Event mapping, where supported
- Initial testing
What it does not cover
- Third-party subscriptions. Any plan, seat, transaction or usage charge from the third-party platform stays on your account with that vendor, billed directly by them.
- Usage and transaction fees
- Custom development
- Advanced event mapping
- Server-side tracking
- Additional workflows and non-standard requirements
In one sentence: marketplace prices are technical integration fees, not software licences.
Included vs billed separately
An "Included" integration covers standard installation and initial connection. Advanced customization, API development, server-side tracking, complex event mapping and additional development are priced separately and scoped on request.
Before you buy, check whether you already hold a subscription with the vendor. The integration fee connects a tool you have — it doesn't buy you the tool.
Related: The App Marketplace
Sep 7, 2026