AdTech Europe

White Label DSP: App Marketplace

  • Ad channel connectors: Google, Meta, TikTok and more

    Channel connectors add walled-garden and social networks to the same campaign form your advertisers already use for programmatic. Each connector on the marketplace is a one-time $3,000. Available connectors | Connector | What it adds | |---|---| | Google Ads | Google campaigns, conversions sent...
  • Branding and growth plugins for operators

    Beyond the branding included with every White Label DSP, the marketplace sells plugins that help you look bigger and win more advertisers. Look like your own product Custom Domain — $290. Your own web address with a free SSL certificate, set up for you. White Label PDF Reports — $1,490. Your lo...
  • CRM, email and automation plugins

    These plugins connect your platform to the tools your advertisers already use for sales and follow-up. CRM CRM Sync — $1,490. Salesforce and HubSpot: closed deals count as conversions, contact lists become audiences, daily sync. HubSpot — $1,490. A lead counts when it becomes a deal; contact li...
  • Free and included plugins

    Several items on the plugin marketplace cost nothing extra. They are worth switching on early. Payment gateways — free to connect Each runs on your own account with the provider, so advertiser money goes to you: Stripe — cards, wallets and local methods, many currencies PayPal Checkout — subsc...
  • How to buy and activate a plugin

    The Plugins & Tools marketplace lists 108 plugins and tools in 10 categories, covering all four platforms. Here is how buying one works. Step by step Open the plugin page on adtech.eu/plugins and check that it works with your platform (each page says whether it works with the DSP, SSP, ADX ...
  • Landing-page analytics plugins: Hotjar, Clarity, Mixpanel and more

    Reports tell an advertiser which placement sent a visitor. Landing-page analytics tell them what the visitor did next: where they scrolled, what they clicked and where they left. That is often the missing piece when traffic arrives but doesn't convert. The options | Plugin | What it adds | Pric...
  • Learning plugins: tutorials, manuals and a branded knowledge base

    Most support tickets from new advertisers are questions that a good guide would have answered. The Learning plugins give your clients that guide, under your brand. The four learning plugins Knowledge Base ($790 one time): ready-written documentation, best practices and troubleshooting guides on...
  • Payment gateway plugins: Stripe, PayPal, Wise and more

    Your advertisers top up through your own payment gateways, not ours. The marketplace has gateway plugins for the most common providers, and they are included at no extra cost: you connect your own account with the provider. The gateways | Plugin | Good for | |---|---| | Stripe | Cards, wallets ...
  • Requesting an app that isn't listed

    If the tool you need isn't in the plugin marketplace, it can usually be added. What can typically be integrated Most tools with a standard endpoint or an API: tracking, CRM, payments, analytics or data. How to request one Order the Custom Integration plugin ($499 one time) or contact support ...
  • Targeting and data apps in the App Marketplace

    These plugins extend what your advertisers can target, beyond the standard geo, device, OS and browser options. Without cookies Contextual AI Targeting — $1,990. AI reads each page and matches ads to its topic: no cookies or personal data, brand-safe by design, every format. Weather Targeting —...
  • The plugin marketplace

    The plugin marketplace extends your platform with add-ons, integrations and tools. It now holds 108 plugins and tools in 10 categories, covering all 4 platforms (DSP, SSP, ADX and DMP). What's in it AI and automation, anti-fraud and security, ad channels, integrations, targeting and data, suppl...
  • Tracking and store plugins: which one do I need?

    Advertisers can only optimize what they can measure. The marketplace has several tracking plugins; this guide matches each to a situation. The core: One-Click Tracking — $990 Sets up conversion tracking in one click. Click IDs are added automatically, each order is counted once, and a health ch...
  • What marketplace fees do and don't cover

    This is the most common source of confusion, so it's worth being precise. What a plugin price covers The plugin itself, activated on your platform Setup on our side where the plugin needs it (for example a postback set up for you, or a custom domain with SSL) Updates to the plugin, where the pl...