Reports tell an advertiser which placement sent a visitor. Landing-page analytics tell them what the visitor did next: where they scrolled, what they clicked and where they left. That is often the missing piece when traffic arrives but doesn't convert.
The options
| Plugin | What it adds | Price |
|---|---|---|
| Microsoft Clarity | Free session recordings and heatmaps | Included |
| Hotjar | Heatmaps and recordings for every campaign landing page | $490 one time |
| Mixpanel | Product analytics joined with ad results | $1,490 one time |
| Behavioral Analytics | Recordings, heatmaps and funnels per campaign; works with Hotjar, Microsoft Clarity, Mouseflow, Lucky Orange, FullStory, Heap, Mixpanel and Amplitude | $1,490 one time |
How to choose
- Start free with Microsoft Clarity if your advertisers have no behaviour tool yet.
- Pick Hotjar if they already use it.
- Pick Behavioral Analytics if your advertisers use a mix of tools, or want funnels split by campaign.
- Pick Mixpanel for app and product businesses that already track events there.
A privacy note
Session recording tools collect visitor behaviour, so they fall under consent rules in the EU. Make sure the advertiser's landing page asks for consent before recording.
Related: Google Analytics, GTM and pre-landing behaviour · Consent on EU traffic: TCF 2.2 and Google Consent Mode v2
Nov 13, 2026