Add-ons plug into the DSP and are priced separately. Each can be rented, licensed or owned. Prices from each add-on's page on adtech.eu.
| Add-on | Rent (monthly) | Rent (yearly) | License | Source code |
|---|---|---|---|---|
| Omnichannel Buying | $300 + $300 setup | $3,000 | $15,000 | $30,000 |
| Curated Marketplace | $200 + $200 setup | $2,000 | $10,000 | $20,000 |
| Traffic Quality | $300 + $300 setup | $3,000 | $15,000 | $30,000 |
| Tracking & Attribution | $200 + $200 setup | $2,000 | $10,000 | $20,000 |
| AI Agent Connector | $100 + $100 setup | $1,000 | $5,000 | $10,000 |
Yearly plans have no setup fee. Licenses and source code can also be paid in twelve monthly payments.
What each one does
- Omnichannel Buying — six channels, one form, one balance, one report.
- Curated Marketplace — quality-checked placement lists, updated daily.
- Traffic Quality — pre-bid filters, click checks and blocklists.
- Tracking & Attribution — one-click conversion tracking, store plugins, results sent back to every channel.
- AI Agent Connector — let an AI assistant read reports and make limited, undoable changes.
Traffic Quality and inventory
The Traffic Quality page notes it is included free with AdTech Europe's programmatic advertising inventory; as a stand-alone product it is sold like the rest of the suite.
Plugins vs add-ons
The plugin marketplace is separate: most plugins are a single payment.
Related: What the subscription covers — and what it doesn't · What marketplace fees do and don't cover
Nov 13, 2026