If you want more than the DSP, the four platforms can be bought together as the full stack, at a lower price than buying each one. Figures from the pricing page.
Bundle prices
| Full stack | Instead of | |
|---|---|---|
| Rent | $1,500 / month | $1,800 a month |
| License | $75,000 | $90,000 |
| Own (source code) | $150,000 | $180,000 |
The full stack has no setup fee.
Single platforms, for comparison
| Platform | Rent | License | Own |
|---|---|---|---|
| DSP | $500 / month | $25,000 | $50,000 |
| SSP | $500 / month (up to 25,000 QPS) | $25,000 | $50,000 |
| ADX | $500 / month (up to 25,000 QPS) | $25,000 | $50,000 |
| DMP | $300 / month | $15,000 | $30,000 |
Rented SSP and ADX can move up to 100,000 QPS for $1,900 or 150,000 QPS for $2,900 a month.
When the full stack makes sense
- You want to buy and sell traffic — run your own exchange, onboard publishers, and buy with your DSP.
- You want audiences (DMP) available to the DSP.
- You plan to add more than two platforms anyway.
Add-ons are separate
Add-ons are priced on their own.
Mix and match
Each platform works on its own and fits the others, so you can start with the White Label DSP and add the rest later.
Related: Renting or owning the DSP — which should I choose? · What the subscription covers — and what it doesn't
Nov 13, 2026