What the subscription fee covers
The full managed platform:
- Hosting and infrastructure
- Unlimited QPS scaling
- 1,000+ SSP integrations
- AI-powered fraud detection
- Your white-label branding and domain
- Self-serve advertiser onboarding
- All future upgrades
What it does not cover: media spend
The subscription is the platform licence fee. Advertising budget is funded separately as balance on your DSP account, and your advertisers' spend flows through that balance.
This is the single most common point of confusion, so to be explicit: paying $500/month does not buy you any advertising. It buys you the platform on which advertising is bought.
What there isn't
- No setup fees on subscription plans
- No per-seat fees
- No impression caps
- No QPS throttling
- No extra charge for fraud detection — it's included, with no per-scan fees or usage caps on the core protection module
The one ongoing cost besides the subscription is the 10% media fee on advertiser spend — see How you make money: margin and the media fee.
Related: Plans and prices
Sep 7, 2026