What the rent covers
A rented platform runs on our servers under your brand. The fee covers:
- Hosting and infrastructure
- Your brand and domain (white label from day one)
- Full onboarding and team training
- Every new release, at no extra cost
- Capacity that scales with your traffic (the DSP and DMP have no QPS fees)
- Ongoing support
What it does not cover
- Media spend. The rent pays for the platform, not for advertising. Advertising budget is funded separately, by your advertisers, through your payment gateways.
- Add-ons. Omnichannel Buying, Curated Marketplace, AI Agent Connector and the other add-ons are priced separately. See Add-ons overview.
- Paid plugins and services, such as integrations, hosting on your own servers or managed campaigns.
- Extra QPS on a rented SSP or ADX. These include up to 25,000 QPS; 100,000 QPS costs $1,900/month and 150,000 QPS $2,900/month. See QPS and pricing.
The setup fee
Monthly plans have a one-time setup fee equal to one month ($500 for the DSP). Annual plans ($5,000 a year, 2 months free) have no setup fee.
To be explicit: paying $500 a month does not buy any advertising. It buys the platform on which advertising is bought.
Related: Plans and prices · Yearly plans and setup fees
Nov 13, 2026