White Label DSP: Pricing

Add-on prices for your White Label DSP

Add-ons plug into the DSP and are priced separately. Each can be rented, licensed or owned. Prices from each add-on's page on adtech.eu. | Add-on | Rent (monthly) | Rent (yearly) | License | Source code | |---|---|---|---|---| | Omnichannel Buying | $300 + $300 setup | $3,000 | $15,000 | $30,000...
Full stack pricing: DSP, SSP, ADX and DMP together

If you want more than the DSP, the four platforms can be bought together as the full stack, at a lower price than buying each one. Figures from the pricing page. Bundle prices | | Full stack | Instead of | |---|---|---| | Rent | $1,500 / month | $1,800 a month | | License | $75,000 | $90,000 | ...
How you make money: your prices and your margin

You set the prices on your platform. Your profit is the gap between what your advertisers pay you and what the media costs. The model Your advertisers sign up under your brand and add funds through your own payment gateways, into your accounts. You decide what they pay and what you keep, on eve...
Monthly or yearly: which costs less in the first year?

Renting the DSP can be paid monthly or yearly. The yearly plan costs less, and the difference is bigger than the "two months free" headline suggests, because yearly plans have no setup fee. The numbers for the DSP From the pricing page: | | Monthly | Yearly | |---|---|---| | Plan price | $500 ...
Moving from renting to a license later

Many operators start by renting the DSP and buy a license once the business pays for it. The pricing page confirms you can: start by renting and move to a license or the source code when it pays for itself. The two steps up | | Price | Runs on | |---|---|---| | Rent | $500 a month, or $5,000 a ...
Paying a license or source code in twelve parts

A license or the full source code doesn't have to be paid in one go. Here is how the installment option works, per the pricing page. The DSP figures | | One payment | Twelve payments | |---|---|---| | License | $25,000 | 12 × $2,500, plus a setup fee of one payment ($2,500) | | Source code (own...
Plans and prices

The White Label DSP is the Programmatic DSP running under your brand. It is sold three ways. Prices in USD; you can also pay in EUR, GBP, CHF, AED, JPY or CNY. Rent it — $500 / month Plus a one-time setup fee of $500. Or $5,000 a year: 2 months free and no setup fee. Runs on our servers, your br...
QPS, traffic and media costs on the White Label DSP

Operators often ask what they pay for traffic. On the DSP the answer is simple, but media is a separate cost. No QPS fees on the DSP The DSP has no QPS fees and no QPS limits. Bid-request volume is not something you pay extra for on a rented White Label DSP. (Rented SSP and ADX plans are differ...
Refunds and cancellation

Is there a trial? No. There is no trial and no refund guarantee. Every product has a working demo instead: book a demo and we show you the platform working before you buy. See Is there a trial?. Cancelling a monthly plan Monthly plans can be cancelled at any time. They stop at the end of the p...
Renting or owning the DSP — which should I choose?

Renting means the DSP runs on our servers under your brand. You pay $500/month (plus a one-time $500 setup fee) or $5,000 a year with no setup fee. Hosting, scaling and every new release are included. Owning means you buy the complete source code for $50,000 once, or 12 × $5,000 plus a $5,000 se...
Setup fees explained

Whether you pay a setup fee depends on how you buy. These are the rules from the pricing page. Renting | How you pay | Setup fee | |---|---| | Monthly — $500 / month | One-time fee equal to one month ($500) | | Yearly — $5,000 / year | None — and you get 12 months for the price of 10 | Licensi...
What the DSP license includes

The DSP license is the middle option between renting and owning the source code. Here's what you get for it, from the platform page and the pricing page. Price $25,000 in one payment, or 12 monthly payments of $2,500 with a setup fee of one payment. A one-time payment has no setup fee. You can ...
What the subscription covers — and what it doesn't

What the rent covers A rented platform runs on our servers under your brand. The fee covers: Hosting and infrastructure Your brand and domain (white label from day one) Full onboarding and team training Every new release, at no extra cost Capacity that scales with your traffic (the DSP and DMP ...