Whether you pay a setup fee depends on how you buy. These are the rules from the pricing page.
Renting
| How you pay | Setup fee |
|---|---|
| Monthly — $500 / month | One-time fee equal to one month ($500) |
| Yearly — $5,000 / year | None — and you get 12 months for the price of 10 |
Licensing or owning
| How you pay | Setup fee |
|---|---|
| One payment (License $25,000 · Source code $50,000) | None |
| Twelve monthly payments | A setup fee of one payment (License: 12 × $2,500 + $2,500 · Source code: 12 × $5,000 + $5,000) |
Full stack
The whole suite (DSP, SSP, ADX and DMP) has no setup fee.
Add-ons
Add-ons follow the same pattern: monthly with a setup fee equal to one month, or yearly with none. For example, Omnichannel Buying is $300 / month + $300 setup, or $3,000 a year with no setup fee.
Is the setup fee refundable?
Setup, onboarding and custom development fees are not refundable once work has started (Refund Policy).
The cheapest way in
If you already know you'll run the platform for a year, the yearly plan saves both the setup fee and two months.
Related: Plans and prices · Refunds and cancellation
Nov 13, 2026