The AI Agent Connector lets an AI assistant read an account and make changes on request. Because it can act on live campaigns, it ships with fixed safeguards. This article lists exactly what it can and cannot do, so you can explain it to advertisers on your platform.
What the assistant can read
- Campaign and account stats
- Channel performance
- Campaign health
- Placements
- Billing summary
- Recommendations
What it can change
- Pause and resume campaigns
- Change budgets and bids
- Change schedules
- Block and unblock placements
- Create audiences
What it can never do
- No access to funds or payments.
- No deletions.
- Increases are capped at 2x per change — a budget or bid can be raised to at most twice its current value in one step.
Every change is visible and reversible
- You are notified of every change.
- The change history shows what changed, when and why.
- Any change can be undone for 7 days.
Which assistants work
Assistants that support connectors using the open MCP (Model Context Protocol) standard. Connecting takes about a minute.
AI assistant vendors are independent companies; naming a compatible assistant or standard does not mean that vendor partners with or endorses AdTech Europe or your platform.
For your clients
You can offer the connector to your advertisers under your own brand. Pricing: $100 / month plus a one-time setup fee of $100, or $1,000 a year with no setup fee; license $5,000, source code $10,000. See AI Agent Connector.
Related: AI Connector (MCP) · AI Optimization