Renting means the DSP runs on our servers under your brand. You pay $500/month (plus a one-time $500 setup fee) or $5,000 a year with no setup fee. Hosting, scaling and every new release are included.
Owning means you buy the complete source code for $50,000 once, or 12 × $5,000 plus a $5,000 setup fee, and run it on your own servers. In between sits the License at $25,000: your servers, no source code.
Rent if
- You want to be live fast without an infrastructure team.
- You prefer a predictable monthly cost to a large upfront payment.
- You want us to handle hosting, scaling and upgrades.
Own if
- You want the technology outright, with no recurring platform fee.
- You need to change the platform beyond its settings.
- You have the technical team to run a bidder (or buy our Hosting & DevOps service).
The commercial difference
| Rent | License | Own | |
|---|---|---|---|
| Price | $500/mo or $5,000/yr | $25,000 or 12 × $2,500 | $50,000 or 12 × $5,000 |
| Runs on | Our servers | Your servers | Your servers |
| Source code | No | No | Yes |
| QPS limits | No QPS fees on the DSP | None | None |
| Paid via | Stripe | Stripe or Escrow.com | Stripe or Escrow.com |
Your prices are yours. On every option you decide what your advertisers pay and what you keep. See How you make money.
There is no trial. Every product has a working demo: book one to see it before you decide.
A sensible path: rent, prove the business, then move to a license or the source code when it pays for itself.
Related: Plans and prices · Choosing rent, license or own