Many operators start by renting the DSP and buy a license once the business pays for it. The pricing page confirms you can: start by renting and move to a license or the source code when it pays for itself.
The two steps up
| Price | Runs on | |
|---|---|---|
| Rent | $500 a month, or $5,000 a year | Our servers |
| License | $25,000 once, or 12 × $2,500 | Your servers |
| Own (source code) | $50,000 once, or 12 × $5,000 | Your servers, full code |
When paid in 12 monthly payments, licenses carry a setup fee of one payment.
When moving up makes sense
- Your rental costs add up. Over several years, rent can approach the price of a license.
- You want your own servers, for data location, performance or cost.
- You want to resell the platform. The White Label Reseller plugin is part of the DSP license.
- You need to change the code. Only the source code tier gives you that.
What changes when you move
- Hosting. A license runs on your servers or cloud. Hosting & DevOps support is available if you want it.
- Support. Hosted plans are covered by the SLA; self-hosted licences are not. A Support & Maintenance plan covers licensed platforms.
- Migration. Your data and accounts need to move. Ask us to plan it with you.
Talk to us before your renewal date so the timing works.
Related: Renting or owning the DSP — which should I choose? · Platform Migration service
Nov 13, 2026