You are the one setting prices on your platform. Your profit is the spread between what your advertisers pay you and what the media actually costs.
The model
- Your advertiser deposits budget on your platform.
- You keep your margin — up to 50% on subscription plans.
- AdTech Europe takes a fixed 10% commission on advertiser spend.
- The remainder is the actual media spend that buys inventory.
A worked example — $1,000 of advertiser budget at a 40% margin:
| Amount | Share | |
|---|---|---|
| Total advertiser budget | $1,000 | 100% |
| Your platform profit | $400 | 40% |
| AdTech Europe commission | $100 | 10% |
| Media spend | $500 | 50% |
That's $4,800 a year in gross profit from a single advertiser spending $1,000 a month — before your own operating costs.
Model your own numbers with the profit calculator.
Choosing a margin
A higher margin earns more per dollar but buys less media, so campaigns perform worse and advertisers churn. A lower margin performs better and retains advertisers but earns less per dollar. Most operators land somewhere in the middle and adjust per client or per vertical.
On Acquisition plans the margin and media fee are custom — see Subscription or Acquisition — which should I choose?.