You set the prices on your platform. Your profit is the gap between what your advertisers pay you and what the media costs.
The model
- Your advertisers sign up under your brand and add funds through your own payment gateways, into your accounts.
- You decide what they pay and what you keep, on every channel.
- The rest buys media.
- You pay AdTech Europe for the platform: a monthly rent, a license or the source code. See Plans and prices.
A worked example — $1,000 of advertiser budget at a 20% margin:
| Amount | |
|---|---|
| Advertiser budget | $1,000 |
| Your margin (20%) | $200 |
| Media bought | $800 |
At that rate, one advertiser spending $1,000 a month earns you $2,400 a year before your own costs. Ten such advertisers cover a $500/month rented DSP several times over. This is an illustration, not a forecast.
Choosing a margin
A higher margin earns more per dollar but buys less media, so campaigns perform worse and advertisers leave. A lower margin performs better and keeps advertisers, but earns less per dollar. Most operators settle in the middle and adjust per client or per vertical.
Other ways to earn
- With an SSP or ADX you can set a margin for each demand partner.
- The white label reseller plugin (license and source code) lets you offer the platform itself to your own clients.
Related: Renting or owning the DSP · What the subscription covers