The DSP license is the middle option between renting and owning the source code. Here's what you get for it, from the platform page and the pricing page.
Price
$25,000 in one payment, or 12 monthly payments of $2,500 with a setup fee of one payment. A one-time payment has no setup fee. You can pay by card or wallet through Stripe, or through Escrow, where your money is held and released when the ad tech is delivered.
Included
- Runs on your servers, your own or a cloud provider.
- Your brand and domain.
- No QPS limits and no QPS fees; bandwidth is paid to your hosting provider.
- OpenRTB and XML integrations.
- Ad exchange integration.
- AI automation suite.
- White label reseller plugin, to resell the DSP under your clients' brands.
- Free upgrades: every new release.
Not included
- The source code. A license gives you the right to own and operate the platform without the code. Full source code is the $50,000 tier.
- Hosting costs, which you pay to your provider.
- Add-ons such as Omnichannel Buying or Curated Marketplace, which have their own license prices.
- Media: traffic your advertisers buy.
Who it suits
Operators who want ownership and their own infrastructure, but don't need to change the code themselves.
Related: Paying a license or source code in twelve parts · Add-on prices for your White Label DSP
Nov 13, 2026