Operators often ask what they pay for traffic. On the DSP the answer is simple, but media is a separate cost.
No QPS fees on the DSP
The DSP has no QPS fees and no QPS limits. Bid-request volume is not something you pay extra for on a rented White Label DSP. (Rented SSP and ADX plans are different — they are priced by QPS: up to 25,000 QPS for $500 a month, 100,000 for $1,900, 150,000 for $2,900.)
If you run a licensed or source-code DSP on your own servers, there are also no QPS limits; bandwidth grows with your traffic and is paid to your hosting provider.
Media is paid separately
The platform fee pays for the technology, not for advertising. Media is bought with your advertisers' budgets.
If you buy AdTech Europe's inventory
Advertising Inventory is sold on a fee that drops as you grow:
| Monthly ad spend | Fee |
|---|---|
| Up to $50K | 20% |
| Up to $100K | 15% |
| Over $100K | 10% |
The same inventory and features are included at every level — 24/7 creative reviews, real-time fraud protection and AI log scanning. Terms: prepaid or Net 30. Inventory is ready within 5 business days.
If you bring your own supply
You pay your supply partners on the terms you agree with them.
Partner availability, inventory access, formats and regional coverage may vary based on account requirements, approval processes and integration agreements.
Related: How supply works: SSPs, exchanges and QPS · How you make money: your prices and your margin