Store plugins: Shopify, WooCommerce, Wix, Magento and BigCommerce

For online shops, the easiest way to track sales is a store plugin: install it, and orders and their values are reported back to the ad that brought them, with no code.

Which plugin for which store

Store Connect works with One-Click Tracking, which sets up conversion tracking in one click with order dedupe.

What a store plugin does

1. Each ad click gets a click ID automatically; nobody tags links by hand.
2. The ID travels with the visitor to the shop.
3. When they buy, the plugin reports the order and its value.
4. The order is matched to its click and counted once.
5. Credit goes to the campaign, placement and channel that earned it.

After installing

1. Send a test conversion and check it is matched to its click.
2. Check the conversion health check shows no warnings.
3. Use profit view to see profit per source, not just clicks.

Stores on other platforms can use the one-line tag or a server-to-server postback. More on the Tracking & Attribution page.

Related: Three ways to connect conversion tracking · The conversion health check