White Label DSP: Tracking & Reporting
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Google Analytics, GTM and pre-landing behaviour
Google Analytics and Google Tag Manager GA and GTM identifiers can be set per creative, so traffic is attributed at creative level rather than lumped together. Use {TRAFFIC_SOURCE} in your UTM parameters — it carries the publisher domain, is analytics-safe and is never empty, which avoids the "... -
Real-time analytics cover traffic availability, pricing and performance, with drill-down. The conversions report Shows cost per named conversion event, plus CPA and ROAS across every campaign. If you name your conversion events (signup, purchase, deposit), you get cost per event rather than a s...
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Setting up conversion tracking
Without conversion tracking, campaigns can be optimized for clicks but not for outcomes — and AI Optimization has nothing to work with. Three supported methods Server-to-server (S2S) postback — the most reliable. Your system calls our postback URL when a conversion happens. Tracking pixel — fir... -
Third-party tracker integrations
One-click setup is available for the major performance trackers, with parameters pre-filled: Voluum · RedTrack · Binom · Keitaro · BeMob · PeerClick · FunnelFlux Custom trackers are also supported. What "pre-filled" means The integration populates the tracking parameters and macros the tracke... -
Macros are placeholders in a click or tracking URL that are replaced with real values at serve time. They're how data reaches your tracker. Campaign and creative {CAMPAIGN} — campaign ID {BANNER} / {AD_ID} — creative ID {ADVERTISER} — advertiser ID {AD_WIDTH} / {AD_HEIGHT} — creative dimensions...
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The platform shows you what it filtered out on your behalf, not just what it delivered. What you can see Traffic-quality transparency — what was blocked before bidding, by category. Invalid clicks and impressions you were never charged for. Good-vs-filtered supply-quality bars on the dashboard....