White Label DSP: Tracking & Reporting

• Branded PDF reports for your clients

  Your advertisers download reports under your brand. Every PDF report carries your logo — this is part of the White Label DSP branding (see White Label DSP). What's included Branded PDF reports — every report your advertisers download carries your brand. Omnichannel campaigns export a branded PD...

• Google Analytics, GTM and pre-landing behaviour

  Google Analytics and Google Tag Manager GA and GTM identifiers can be set per creative, so traffic is attributed at creative level rather than lumped together. GTM — conversion tracking can be set up in one click with Google Tag Manager. GA4 — the Analytics Connector plugin imports GA4 goals as...

• Order deduplication: why one order is counted once

  Advertisers sometimes see fewer conversions on the platform than they expected and worry sales are being lost. Often the difference is deduplication: the same order reported twice is counted once. Why orders get reported twice The customer reloads the thank-you page. The order is reported by bo...

• Profit view, hour ranges and city statistics

  Release v8.4 rebuilt reporting and tracking. Three of the additions change how operators read results. Profit view Profit view and ready-made report views: cost, revenue and margin side by side, saved as views you open with one click, in any report and date range, with export. Advertisers see p...

• Reports and analytics

  Real-time analytics cover spend, delivery and results, with drill-down. The conversions report Shows cost per named conversion event, plus CPA and ROAS across every campaign. If you name your conversion events (signup, purchase, deposit), you get cost per event rather than a single undifferenti...

• Sending conversions back to Google and Meta

  Google and Meta bid better when they know which clicks turned into sales. If the advertiser's conversions are tracked on the platform, they can be sent back to those channels so their bidding learns from them. What the plugin does The Conversion Upload plugin ($990 one time, works with the DSP)...

• Server-to-server postbacks: when to use them

  A postback is a conversion reported from the advertiser's server to the platform, instead of from a tag in the visitor's browser. It is one of the three ways to connect tracking, next to store plugins and the one-line tag. Why use a postback No browser needed. Ad blockers, closed tabs and block...

• Setting up conversion tracking

  Without conversion tracking, campaigns can be optimized for clicks but not for outcomes — and AI Optimization has nothing to work with. The quick way: one-click tracking Conversion tracking can be set up in one click. Click IDs are added automatically, each order is counted once, and a conversi...

• Store plugins: Shopify, WooCommerce, Wix, Magento and BigCommerce

  For online shops, the easiest way to track sales is a store plugin: install it, and orders and their values are reported back to the ad that brought them, with no code. Which plugin for which store | Store platform | Plugin | Price | |---|---|---| | Shopify | Shopify App | $490 one time | | Wor...

• The conversion health check

  Tracking that breaks quietly costs money: campaigns optimize on missing data and advertisers think the media stopped working. The conversion health check (added in v8.4) tells you when something is wrong instead of silently losing sales. What it checks From Tracking & Attribution: Tag on t...

• Third-party tracker integrations

  Connect the affiliate tracker you already use, so conversions show in the platform and drive optimization. Supported trackers Voluum · RedTrack · Binom · Keitaro and more, through the Tracker Connect plugin ($290 one time). Custom trackers are also supported. What you get The postback is set ...

• Three ways to connect conversion tracking

  The Tracking & Attribution add-on gives advertisers three ways to connect a site. Pick the one that fits. 1. Store plugin — install and you are done Ready-made plugins for popular store platforms. No developer needed. On the marketplace: Shopify App, WordPress Plugin (WooCommerce), and Stor...

• Tracking macros

  Macros are placeholders in a click or tracking URL that are replaced with real values at serve time. They're how data reaches your tracker. Campaign and creative {CAMPAIGN} — campaign ID {BANNER} / {AD_ID} — creative ID {ADVERTISER} — advertiser ID {AD_WIDTH} / {AD_HEIGHT} — creative dimensions...

• Traffic quality reporting

  The platform shows you what it filtered out on your behalf, not just what it delivered. What you can see Traffic-quality transparency — what was blocked before bidding, by category. Invalid clicks and impressions you were never charged for. Good-vs-filtered supply-quality bars on the dashboard....