Real-time analytics cover spend, delivery and results, with drill-down.
The conversions report
Shows cost per named conversion event, plus CPA and ROAS across every campaign. If you name your conversion events (signup, purchase, deposit), you get cost per event rather than a single undifferentiated conversion count — which is what actually lets an advertiser judge whether the media works.
Profit view
The profit view shows profit for each source, not only clicks and spend, and ready-made report views cover the common questions.
The dashboard
- KPI cards for spend, impressions, clicks and conversions, updated live
- City-level statistics on a 3D globe
- Top placements
- Good-vs-filtered supply-quality bars — what was delivered versus what was filtered out. See Traffic quality reporting.
Drill-down
Reports break down by campaign, creative, placement, source, country and time, including hour ranges. Placement-level data is where most optimization decisions actually get made — see Blacklists and placement controls.
Under your brand
Advertisers can download reports as PDF carrying your brand, and the White Label PDF Reports plugin sends branded reports on a schedule.
Attribution caveat
Reported conversions depend entirely on your tracking setup. Before concluding a campaign underperforms, confirm conversions are actually being received — see Conversions aren't being recorded.