Real-time analytics cover traffic availability, pricing and performance, with drill-down.
The conversions report
Shows cost per named conversion event, plus CPA and ROAS across every campaign. If you name your conversion events (signup, purchase, deposit), you get cost per event rather than a single undifferentiated conversion count — which is what actually lets an advertiser judge whether the media works.
The dashboard
- KPI cards with spend sparklines
- A live world map of delivery
- Traffic by Location
- Top placements
- Good-vs-filtered supply-quality bars — what was delivered versus what was filtered out. See Traffic quality reporting.
Key pages update themselves without a reload.
Drill-down
Reports break down by campaign, creative, placement, source, geo and time. Placement-level data is where most optimization decisions actually get made — see Blacklists and placement controls for acting on what you find.
Attribution caveat
Reported conversions depend entirely on your tracking setup. Before concluding a campaign underperforms, confirm conversions are actually being received — see Conversions aren't being recorded.