Release v8.4 rebuilt reporting and tracking. Three of the additions change how operators read results.
Profit view
Profit view and ready-made report views: cost, revenue and margin side by side, saved as views you open with one click, in any report and date range, with export. Advertisers see profit per source, not just clicks. As a plugin: Profit View ($490).
For an operator, profit view answers the question clients actually ask: which sources make money?
Hour ranges
Reports can be cut by hour ranges. Use them to:
- Find hours where cost per result is much higher.
- Build a campaign schedule around the hours that convert.
- Check whether a sudden spike happened at one time of day.
City-level statistics on a 3D globe
City-level statistics on a live 3D globe and a map, for any date range, for every campaign and account. As a plugin: City Map & 3D Globe ($790). See where traffic and results really come from — often not where the country-level report suggests.
Also in v8.4
- "Why is there no traffic" answers on every campaign
- One status for every campaign, with alerts
- Conversion health check
See the release notes.
Related: Reports and analytics · Traffic quality reporting