The platform shows you what it filtered out on your behalf, not just what it delivered.
What you can see
- Traffic-quality transparency — what was blocked before bidding, by category.
- Invalid clicks and impressions you were never charged for.
- Good-vs-filtered supply-quality bars on the dashboard.
- Blocked volume by source, publisher, domain, geography and threat type.
- A quality receipt for every campaign, showing what was checked on the traffic bought.
Why this is commercially useful
Most DSPs show advertisers what they bought. Showing what was refused on their behalf — pre-bid, before a cent was spent — is a stronger story, and it's exportable under your own brand for client reporting. See Reporting protection to your clients.
Reading it honestly
A high filtered rate is not automatically bad news; it usually means the protection layer is doing its job on a noisy source. What matters is the trend and the mix. A source that is mostly filtered is one to reconsider — see Blacklists and placement controls.
Related: How AI-powered fraud detection works · Reports and analytics
Nov 13, 2026