The platform shows you what it filtered out on your behalf, not just what it delivered.
What you can see
- Traffic-quality transparency — what was blocked before bidding, by category.
- Invalid clicks and impressions you were never charged for.
- Good-vs-filtered supply-quality bars on the dashboard.
- Blocked volume by source, publisher, domain, geography and threat type.
Why this is commercially useful
Most DSPs show advertisers what they bought. Showing what was refused on their behalf — pre-bid, before a cent was spent — is a stronger story, and it's exportable under your own brand for client reporting. See Reporting protection to your clients.
Reading it honestly
A high filtered rate is not automatically bad news; it usually means the protection layer is doing its job on a noisy source. What matters is the trend and the mix. A source that is mostly filtered is one to reconsider — see Blacklists and placement controls.
Related: How AI-powered fraud detection works · Reports and analytics
Sep 7, 2026