Google and Meta bid better when they know which clicks turned into sales. If the advertiser's conversions are tracked on the platform, they can be sent back to those channels so their bidding learns from them.
What the plugin does
The Conversion Upload plugin ($990 one time, works with the DSP):
- sends tracked conversions back to Google and Meta ads,
- counts each conversion once,
- runs automatically, every hour,
- works with One-Click Tracking.
Why it helps
Campaigns on Google and Meta optimize toward the results they can see. Without the real sales, they optimize toward clicks or page views, which may not be the same people who buy. Uploading conversions closes that gap.
Setting it up
- Make sure conversion tracking works on the platform first: send a test conversion and check the health check.
- Add the plugin and connect the advertiser's Google and Meta campaigns.
- Wait for the first hourly upload, then check the conversions appear on each channel.
- Give the channels' bidding a few days to learn before judging results.
Other channels
For programmatic campaigns and the other connected search and social channels, results are sent back as part of Tracking & Attribution (since v7.12, "conversions sent back to the ad channels").
Related: Setting up conversion tracking · Ad channel connectors: Google, Meta, TikTok and more