AdTech Europe

Third-party tracker integrations

Connect the affiliate tracker you already use, so conversions show in the platform and drive optimization.

Supported trackers

Voluum · RedTrack · Binom · Keitaro and more, through the Tracker Connect plugin ($290 one time). Custom trackers are also supported.

What you get

The postback is set up for you: click IDs, cost, campaign, source and country parameters are mapped, so you're not hand-assembling a URL and debugging a typo. Each conversion is counted once.

Setting one up

  1. Add Tracker Connect, or open the tracker settings for your platform.
  2. Connect the tracker account.
  3. Confirm the parameter mapping.
  4. Run a test click and confirm it lands in the tracker before scaling spend.

Always test with real traffic before scaling. A misconfigured tracker doesn't error — it just quietly records nothing, and you find out days later when the data is already lost.

No tracker? The platform's own conversion tracking works without one — see Setting up conversion tracking.

Analytics platforms — Google Analytics and Google Tag Manager identifiers can be set per creative. See Google Analytics, GTM and pre-landing behaviour.

Related: Tracking macros

Nov 13, 2026

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