The Tracking & Attribution add-on gives advertisers three ways to connect a site. Pick the one that fits.
1. Store plugin — install and you are done
Ready-made plugins for popular store platforms. No developer needed. On the marketplace: Shopify App, WordPress Plugin (WooCommerce), and Store Connect for Wix, Magento and BigCommerce. Orders are reported with their values.
2. One-line site tag
For any other site: one line of code on the site. Since v8.4 there is also one-click conversion tracking with Google Tag Manager.
3. Server-to-server postback
For trackers and back-end systems: a postback sent from server to server. Useful for affiliate trackers and apps.
In every case
- Click IDs are added automatically — no manual link tagging.
- Each order is counted once (order dedupe).
- Results are sent back to programmatic campaigns and connected search and social channels.
Choose what counts
In setup, pick what counts as a result: orders, leads or sign-ups.
Send a test before going live
Use Send a test: the test order should show as received and matched to its click.
Price
$200 / month + $200 setup, or $2,000 a year; license $10,000, source code $20,000.
Related: Setting up conversion tracking · Third-party tracker integrations