Tracking that breaks quietly costs money: campaigns optimize on missing data and advertisers think the media stopped working. The conversion health check (added in v8.4) tells you when something is wrong instead of silently losing sales.
What it checks
From Tracking & Attribution:
- Tag on the order page — found or missing.
- Test conversion — matched to its click.
- Repeat orders — duplicates removed and counted once.
- Missing-tag warnings.
- Change history — kept, so you can see when a setup changed.
The health page shows an overall status (e.g. OK), the share tracked, and the number of warnings.
When a warning appears
- Missing tag — the site was redesigned or a plugin removed. Reinstall the tag or plugin on the order page.
- Test conversion not matched — the click ID isn't reaching the order. Check that redirects keep URL parameters.
- Tracked share falls — part of the orders arrive without a click ID, often from a new checkout domain.
Good habits
- Look at health after every site change.
- Send a test conversion after reinstalling anything.
- For advertisers on One-Click Tracking, the same health check runs on every setup.
Related: Conversions aren't being recorded · Setting up conversion tracking
Nov 13, 2026