White Label DSP: Traffic Quality & Fraud

• AI Defender: daily automatic blacklisting

  AI Defender is a traffic-quality plugin that runs a daily AI analysis on historical traffic, identifies low-quality or suspicious sources and adds them to the blacklist automatically. It costs $199 / month (AI Defender). What it does Daily analysis of historical traffic. Low-quality sources bla...

• Brand safety: content review and IAS / DoubleVerify

  Brand safety means keeping ads off pages a brand shouldn't appear on — piracy, hate, adult content where it isn't wanted. The platform covers this in layers. Built in From Ad Fraud Protection: Content review — pages are read and classified for brand safety. Unsafe content is one of the reasons...

• Click Quality Score

  The Click Quality Score gives every placement one simple quality score, built from click-behaviour signals and refreshed daily. It was added in release v7.9. What you see One score for every placement — e.g. Good, Low, Blocked. History — how the score changed over time. Shown in reports next to...

• Custom fraud rules and whitelists for trusted partners

  The default filters suit most traffic, but not every business. A large advertiser may want stricter rules; a partner you know well may need an exception. The Ad Fraud Protection page confirms rules can be customized per advertiser, campaign or traffic source, with whitelists for trusted partners....

• Do advertisers pay for invalid traffic?

  Advertisers rightly ask whether they pay for the bots and junk the platform catches. The answer depends on when it is caught. Caught before the bid: not paid The main filters work pre-bid. A request that fails them is refused before any bid is placed, so there is nothing to pay for. This is whe...

• Domain Trust Gate: new and expired domains

  Walled gardens such as Google and Microsoft are strict about the sites advertised through an account. If your platform sends ads for a brand-new or unsafe domain, your ad accounts can suffer. What the Domain Trust Gate does The Domain Trust Gate plugin ($1,490) holds new and unsafe websites bef...

• How AI-powered fraud detection works

  Bad traffic is checked and stopped before you pay for it. Core pre-bid protection is built into the Programmatic DSP; the full Traffic Quality add-on adds the complete toolkit and is included free with our Advertising Inventory service. Checked at every stage Before the bid — requests from bad ...

• Landing-page malware scans and the Malvertising Scanner

  Fraud isn't only fake traffic — it can be a harmful ad. A landing page that hosts malware or redirects to a scam damages your publishers, your partners and your brand. Built in: daily landing-page scans Since release v8.1, advertiser landing pages get a daily malware scan, and newly registered ...

• Pre-bid filters: what is refused before the bid

  The cheapest fraud is the fraud you never buy. The main filters work pre-bid, so requests from bad sources are refused before any money moves. Source: Ad Fraud Protection. What one request goes through A request arrives — a source offers an ad space. Blocklists are checked — known bad sources s...

• Reporting protection to your clients

  Every protection action is logged with its reason, signals and confidence score — which means you can show your advertisers what they're getting, under your own brand. The protection dashboard Traffic Quality Score — a composite signal index Traffic analyzed in the period Suspicious sources fla...

• Security Watch: daily security checks for your platform

  Fraud protection looks at traffic. Security Watch looks at your platform itself: the things attackers try first. What it checks every day The Security Watch plugin runs a daily health check of: Certificates: expiring or broken SSL on your domains. Open ports that shouldn't be reachable. Expose...

• The quality receipt for every campaign

  Advertisers trust what they can see. The quality receipt, added in release v8.1 (August 2026), shows each advertiser what was checked on their traffic. What it shows What was checked on the campaign's traffic. What was blocked, and why. On the Curated Marketplace, the receipt shows what was che...

• What can be blocked, and the four action levels

  What the system can act on Four layers of signal: Network — IP, IP range, ASN, ISP, proxy, VPN, Tor, data centre Device — user agent, fingerprint, OS, browser, bot signatures Supply — SSP, publisher, source, domain, app, placement, referrer Behavioral — click frequency, repeated IDs, session pa...

• Which types of fraud are detected?

  Ad fraud takes many forms, and no single check catches all of them. The Ad Fraud Protection page lists the types the traffic quality layer looks for. Types detected Bot traffic: automated, non-human visits. Invalid traffic in general. Data center traffic: requests from servers rather than real ...